This is an unretouched campaign partly for that reason. That’s what my beauty ritual is: Taking care of myself and celebrating my body at this stage of my life.” Here, Wilde talks through her vision for the campaign, combatting stigmas around the female body, her current beauty and wellness routine, and how she’s avoiding the social media trap. I enjoy the opportunity to take care of myself. “I am someone who has had two babies, I’m in my late thirties, and I love my body now more than I ever have. “ our relationship to our bodies and celebrating our bodies, we all come to that from very different perspectives and experiences,” explains Wilde. Beyond promoting the line’s products, it’s meant to explore themes of confidence and control of one’s form – allowing Wilde, who has become increasingly under the microscope following her separation from longtime fiancé Jason Sudeikis and new relationship with Harry Styles, to decide how she wants to present herself as a woman and mother. Lensed by photographer Guy Aroch, the unretouched True Botanicals campaign finds Wilde proudly owning her sensuality in various states of undress. I think we need to dig deep to reconstruct the cliché surrounding sustainability in beauty and allow people to understand that they can indulge in skincare and feel like they are treating themselves, even if it’s something that's actually very good for the environment.” “If it’s environmentally responsible, if it is better for your health, it can’t be indulgent. “People tend to equate indulgence with something that is naughty,” Wilde tells Vogue.
She’s intent on upending the idea that luxury and consciously crafted beauty have to be mutually exclusive. A beauty campaign is no exception: To mark Wilde’s fifth anniversary as chief brand activist of True Botanicals, the all-natural, sustainably sourced skincare line out of California, she’s starring in a new campaign, one that she had complete creative control over and hinges on a message she’s intent on driving home. Olivia Wilde, actor, writer, and the director behind the triumphant Booksmart and forthcoming psychological thriller Don’t Worry Darling, introduces nuance and opens up vital conversations with every project she helms.
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